If you've been cruising by Youtube this week, you've probably noticed a few things bubbling to the top of the main page as a slew of movie trailers have been released in the last two or three days.
The biggest of course was the surprise launch of longer look at the seventh Star Wars film directed by J.J. Abrams. Fans of the franchise gather every year at an event called Celebration, a large convention like San Diego Comi-con only focused on George Lucas' legacy.
This event held in Anaheim was a chance for the new, Disney-led Lucasfilm to unveil their wares which, according to Kathleen Kennedy are to include a new Star Wars film every year for the foreseeable future.
To that end, the event featured panel discussions with the original cast and a total of four
trailers covering two films, one video game and the second season of the Disney XD Rebels animated series.
What's especially interesting to notice with this rush of new material is the exponential growth of the franchise after so many years since the original film debuted in 1977. For fans, it's a new golden age in which a beloved brand marches ahead beyond the ambivalent grasp of its creator whose never-ending tinkering and re-working (not to mention Jar-Jar Binks).
Who would have thought that people would need to wait more than thirty years to see the many stories in this fictitious universe further explored beyond the realm of video games, novels and fan fiction.
The final teaser, which is now difficult to find online apart from some grainy cellphone bootleg, is for the first stand alone story which will not focus particularly on any previously established characters. This entry into a new "anthology" will be one of an unconfirmed number of self-contained narratives in the Star Wars universe (rumours still abound of a Boba Fett spin-off penned by Empire Strikes Back screenwriter Lawrence Kasdan).
A truly golden age for fans and an inescapable barrage of noise and strange phrases for the uninitiated.